Data Analytics Case Study

Spotify Data Analytics Platform

This project transforms raw Spotify streaming logs into actionable insights. It allows users to visualize their listening journey, discover their 'true' favorite genres, and predict their future listening habits based on historical trends.

Technology Stack

PythonPandasNumPyMatplotlibSeabornPower BI

System Architecture

Data Ingestion

Spotify API and user-exported JSON logs.

Analysis

Pandas and NumPy for statistical processing.

Visualization

Interactive Power BI dashboard and Matplotlib/Seaborn plots.

The Challenges

Cleaning and normalizing inconsistent data from the Spotify API.

Efficiently processing large datasets of thousands of listening events.

Creating intuitive visualizations for complex temporal data.

The Solutions

Built a robust data cleaning pipeline that handles missing values and merges multiple data sources.

Optimized memory usage by using vectorized operations in Pandas.

Developed a time-series heat map to visualize listening intensity throughout the day/week.

Key Results & Metrics

01

Data-driven insights

02

Interactive visualizations

03

Pattern recognition