TRIOOH — Technology-Driven OOH Platform
TRIOOH is a premier platform allowing brand advertisers to simulate and optimize high-impact OOH campaigns. It integrates a client-side planning widget with a fully interactive SVG coverage map for real-time dwell times and placement tags.
Technology Stack
System Architecture
Backend
Node.js and Express server with REST API routing
Database
Lightweight persistent JSON database
Frontend
Custom glassmorphism UI with interactive SVG coverage map
The Challenges
Developing a dynamic backend calculator for campaign proposals and brand-recall lift.
Seamlessly integrating real-time API fetches with a highly interactive frontend map.
The Solutions
Built a structured REST API endpoint to parse, validate, and asynchronously store advertiser details.
Designed a cyber-tech aesthetic interface optimizing layout and animations for performance.
Key Results & Metrics
Interactive Campaign Planner
Dynamic SVG Map
REST API endpoint