Universal Campaign OS

Delivered scope

• Covers Campaign Command Center, milestone timelines, next 7-day calendars, and plan-vs-actual delivery tables.
• Includes evidence QC actions, creative version tracking, Google Drive sync summaries, and SLA escalation panels.
• Features role-based access gates, notification center, automated reporting center, and export-ready client views.

Technology

System approach

• Frontend: Next.js 16 with React 19, Tailwind CSS 4, modular workspace navigation, and interactive KPI dashboard.
• Operations Engine: Milestone tracking, task engine with proof-of-performance gating, and automated issue SLA escalation.
• Data & Governance: Prisma ORM with MariaDB migrations, stage-transition governance gates, and audit-compliant activity logs.
• Access & Portals: Role-based permissions simulator supporting restricted agency, client, and publisher access levels.

Challenges

• Unifying disjointed operational workflows across 8 distinct campaign types into a coherent UI without overwhelming operators.
• Enforcing strict Proof of Performance (POP) and evidence upload requirements before milestone approvals.
• Providing clear, explainable campaign health scores while aggregating multiple delivery variables in real time.

Solutions

• Designed a modular workspace layout featuring quick search, milestone calendar strips, and prioritized 'My Work' queues.
• Implemented mandatory evidence QC gates and audit log trails for every approval, rejection, and stage transition.
• Built an explainable health scoring model with customizable weights, team overload indicators, and automated reporting.

Key outcomes